Pay TV Service Powered By Apple TV


Nova wanted to launch a TV service for their existing 100,000 customers across the varied devices of their customer base. Including several free to air channels that came as a perk of being a Nova customer, Nova wanted to include pay-TV channels which could be purchased as additions to a user’s existing ‘contract’.


By deploying our (award winning) App Platform solution we were able to quickly create NovaTV, a service to meet all of their needs. 

The App Platform is an end-to-end, white label solution that enables the rapid deployment of next-generation TV Everywhere services across multiple screens and territories – including support for unlimited live channels, automated catch-up with backwards scrolling EPG, and comprehensive user and entitlement management.


The Nova TV app allows users to navigate the wide array of Icelandic channels carried on NovaTV including RUV, RUV2, Sjonvarp Simans, Stoo 2, Tonlist, Hringbraut and Hringbraut with automated catch-up functionality up to 28 days across all 40 channels, so that viewers can access their favourite programming at a time of their choosing. Further Nova TV doesn’t just carry local services but international services through the implementation of special packages which allow a user to narrow onto and pay only for the content they sign up for.


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