Using Media Manager, Simplestream’s proprietary CMS, a bespoke data entry system was created supporting multiple data sets including Events, Meetings, Venues, Sport Type and Country Of Origin. Data is ingested in real-time from SIS’s internal systems. An advanced permissions system allows SIS to assign events to their Customers using the concepts of Assets, Contracts and Entitlements.
Data in the CMS is exposed to bookmaker partners using a REST API, supporting auto-scaling for limitless delivery of video streams to 10,000s of concurrent viewers globally.
Live streams are delivered to Simplestream’s origin and CDN from encoders located at SIS. Streams are additionally delivered to Phenix, a low latency streaming partner.