Hybrid broadcast broadband television

OTT functionality across all major TV platforms

HbbTV (Hybrid broadcast broadband TV) technology is designed and developed to enable BARB-rated OTT functionality for existing broadcast channels, across the UK’s major TV platforms.

The solution – which provides white-label HTML-5 applications, content metadata submission, and end-to-end video workflows – includes automated 28-day catch-up, series stacking, content recommendations, and real-time viewing analytics.

It’s never been easier to increase your channel’s reach on major platforms such as Freeview Play, YouView, and Freesat.

Key features

Leverage increased interactivity, reach wider audiences

Launch on-demand apps with minimal set-up and cost

Create catch-up programmes within five minutes of broadcast

Low entry costs

Advanced IP-based capabilities

One solution for all platforms

increased ratings

HbbTV platforms are BARB-rated, enabling revenue uplift for existing channels and content.

brand exposure

Gain equal prominence with major entertainment brands like BBC iPlayer, Netflix, and NOW.


Take control of the delivery with Pre-, Mid- and Post-roll ads, included as standard, or Server-Side Ad-Insertion (SSAI).

Your success is at the core of what we do

Learn from our clients’ stories

How Simplestream helped VOD365 to launch apps for iOS, Android, and Smart TVs, including HbbTV, for its kids’ entertainment brand Ketchup TV

Read More

Learn how Simplestream helped PBS America to create their first UK catch up service on Freeview Play.

Read More

Learn how Simplestream helped Narrative Entertainment UK to create a dedicated HbbTV solution and mobile apps for its channels POP, Pop Max, and Tiny Pop.

Read More