Best-in-class product design

Pushing the boundaries of user experience

At Simplestream we use best-in-class design technologies. We are constantly pushing the boundaries of design systems and user interface libraries, with the objective to innovate and maintain our proprietary App Platform.

We have created and delivered websites and applications for 30+ clients, serving millions of users across the globe. Whether you are a telco giant or the fastest rising combat sport in the world, we know what works in the world of OTT, and we can create a tailored user experience, balancing your audience’s needs with your business KPIs.

Our design ethos

Simplestream is at the cutting edge of what’s new in the OTT design space, disrupting product roadmaps to keep applications fresh and polished. Our advanced design solution allows us to iterate at lightning speed (sometimes even in real-time). We like keeping our clients in the loop throughout the entire journey, by sharing a 'live' design dashboard with the ability to review, comment, and share. Our ethos is "show, don't tell!" — we put high fidelity branded app user intelligence (UI) in the hands of our clients from day one.

The design equivalent of continuous integration

We continuously analyse the market, to keep abreast of OTT design space innovation. By utilising a unique design equivalent of continuous integration, clients using Simplestream’s App Platform benefit from a constantly updated UI. The infrastructure evolves in unison with the development of App Platform — making brand refreshes, architecture changes, or any other fine-tuning a breeze.

Live Events and Brad Frost’s Atomic Design methodology

Driven by Brad Frost’s Atomic Design methodology

We split our libraries by imagery, fonts, colours, and components. Components are then further dissected based on the specific platform.


Our Live Events UI is built across all touch points to give users a unified experience whether they are signing up to a live event on a smartphone or watching it on a big screen.


The Live Event UI presents a consistent look and feel across our 13+ different platforms. Our work with Bare Knuckle Fighting Championships, for their BKTV, is a perfect example of the flexibility of our design methodology for experiences across multiple devices.

Don’t take our word for it. Hear from our customers

Since we joined forces with Simplestream, the content management systems have allowed us to better commercialise an archive of over 100,000 videos, and distribute live streams at over 1,000 race-meetings a year. They proactively help us improve the services we can offer – both B2B and B2C – with speedy and efficient support when required.

Will Hayler

Head of Digital Content

Racing TV

This new GAAGO-Simplestream integration brings a quality multi-platform experience to GAAGO's direct-to-consumer and white label B2B customers. Viewers expect content to be available across a choice of devices, and expanding our app offering to TV screens is a crucial part of the next phase of GAAGO's development.

Peter McKenna



Reliability is the key deliverable when it comes to streaming live sport as fans expect a seamless, uninterrupted experience from sign-up right through to the final whistle. The Simplestream platform has provided an ideal foundation for URC TV to continue to innovate and deliver a top-quality product to our fans.

Tom Lister

Chief Marketing Officer


We are very excited to be working with Simplestream, who we chose as partners after a long global search. Our mission at TVSN to deliver a first-class experiential shopping experience for our customers 'Anywhere Anytime', has truly come to life with TVSN Now.

Judy Deuchar

Chief Executive Officer


PBS America on Freeview Play is our first streaming catch up service in the UK and Simplestream have been impressive in terms of their expertise and collaboration in working with us and our other tech partners.

Richard Kingsbury

General Manager

PBS America

Simplestream launched the POP Player across a number of different platforms quickly and smoothly. Narrative Entertainment have continued to have a strong relationship in order to deliver a number of exciting and innovative feature developments.

Chloe Barnard

Head of Digital


We are delighted to be collaborating with Simplestream to develop the next stage of our full digital-lifecycle distribution platform. In doing so, we continue to build out a platform that increases engagement, providing best-in-class access to the widest range of premium theatre production.

Stuart Barr

General Manager

Digital Theatre

Simplestream have enabled us to provide a custom live and on demand solution for our audience overseas with over 40 channels. Our particular requirements are niche and Simplestream have supported the development of our product roadmap with enthusiasm and professionalism.

Jenny​ Andrews

Head of Product

bfbs TV

It was critical for Channel 4 to be able to offer our live streams to OTT viewers in an accessible environment. Simplestream’s platform was easy to integrate with our services, it satisfied our requirement of flexibility to work with third parties and high levels of stability throughout the Tokyo 2020 Paralympic Games.

Channel 4

Channel 4

We undertook a rigorous procurement process which validated the technical robustness and flexibility of the Simplestream solution. A very pleasant additional benefit was the ‘can-do’ and positive attitude displayed unfailingly by the Simplestream teams towards what was certainly not the least challenging set of tasks.

Marc Schipper

Chief Operating Officer

GB News