Channel Studio

Create FAST and Virtual channels in the cloud

create fast and virtual channels in the cloud

Schedule, create, monetise, and distribute your content. Use channels to increase reach via FAST platforms, monetise with Server-side Ad Insertion (SSAI), interact with the user through dynamic graphic overlays on Virtual channels.

Simplestream’s technology lets you seamlessly repurpose your existing VOD assets.

Create ‘live’ channels with optional SSAI, and deliver a seamless playback experience. Here is your new avenue for monetisation, driving greater audience engagement with higher live viewing figures.

Key features

Quickly and cost-effectively repurpose your existing VOD assets to create ‘live’ channels

Ingest content via: S3, API, MRSS/RSS, direct upload

Leverage remote locations for content, stored externally

Seamlessly create linear electronic programming guides (EPG)

DATA-driven dynamic graphic overlays for upsell within virtual channels

Server-Side Ad Insertion (SSAI) or ad marker insertion, distribution to fast platforms


Think of our Virtual channel as a proper broadcast channel: loop for up to 24 hours, or schedule your content daily.


Create thematic, genre, or series-based channels by using automated rules.


Monetise your content by choosing your preferred model: with ads for distribution on FAST platforms, or with dynamic graphic overlays on Virtual channels.

A simplified workflow


Effortlessly create new channels without the complexity of traditional scheduling software. Leverage a simple drag & drop interface, create playlists within playlists (manual or dynamic), schedule programming and ad breaks.


Encode and package the schedule in real time with Simplestream’s technology and create 24/7 live channels. Deliver your content via multiple CDNs.

FAST channels

Monetise with SSAI, leveraging several types of video ad placement. Ad-servers are pre-integrated with Channel Studio.


Leverage the innovative solution that lets operators prompt dynamic, data-driven graphic overlays to present real-time offers, including moving graphics. Match the broadcast experience for upsell and oversell opportunities.


Seamlessly distribute your content: to your own apps or through Simplestream’s App Platform. Alternatively, syndicate to a growing collection of FAST platforms.


Seamlessly monitor your ad-supported or Virtual channels with a robust set of real-time data analytics and attribution tools.

Your success is at the core of what we do

Learn from our clients’ stories

How Simplestream supported the launch of TN Marketing’s Craftsy OTT services to mobile and tablet devices with an OVP-agnostic, out-of-the-box solution.

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Learn how Simplestream helped GB News to design and launch a range of brand-new OTT services as part of a complex and challenging project.

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Learn how Simplestream helped Walter Presents to distribute its content in the United States via Comcast, through a strong syndication set up.

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Don’t take our word for it. Hear from our customers

This new GAAGO-Simplestream integration brings a quality multi-platform experience to GAAGO's direct-to-consumer and white label B2B customers. Viewers expect content to be available across a choice of devices, and expanding our app offering to TV screens is a crucial part of the next phase of GAAGO's development.

Peter McKenna



We are very excited to be working with Simplestream, who we chose as partners after a long global search. Our mission at TVSN to deliver a first-class experiential shopping experience for our customers 'Anywhere Anytime', has truly come to life with TVSN Now.

Judy Deuchar

Chief Executive Officer


PBS America on Freeview Play is our first streaming catch up service in the UK and Simplestream have been impressive in terms of their expertise and collaboration in working with us and our other tech partners.

Richard Kingsbury

General Manager

PBS America

We are delighted to be collaborating with Simplestream to develop the next stage of our full digital-lifecycle distribution platform. In doing so, we continue to build out a platform that increases engagement, providing best-in-class access to the widest range of premium theatre production.

Stuart Barr

General Manager

Digital Theatre

Simplestream launched the POP Player across a number of different platforms quickly and smoothly. Narrative Entertainment have continued to have a strong relationship in order to deliver a number of exciting and innovative feature developments.

Chloe Barnard

Head of Digital


It was critical for Channel 4 to be able to offer our live streams to OTT viewers in an accessible environment. Simplestream’s platform was easy to integrate with our services, it satisfied our requirement of flexibility to work with third parties and high levels of stability throughout the Tokyo 2020 Paralympic Games.

Channel 4

Channel 4

Simplestream have enabled us to provide a custom live and on demand solution for our audience overseas with over 40 channels. Our particular requirements are niche and Simplestream have supported the development of our product roadmap with enthusiasm and professionalism.

Jenny​ Andrews

Head of Product

bfbs TV

We undertook a rigorous procurement process which validated the technical robustness and flexibility of the Simplestream solution. A very pleasant additional benefit was the ‘can-do’ and positive attitude displayed unfailingly by the Simplestream teams towards what was certainly not the least challenging set of tasks.

Marc Schipper

Chief Operating Officer

GB News