Channel Studio

Create online channels with optional ad insertion

virtual channels, with optional ad insertion, in the cloud

Schedule, create, monetise, and distribute your virtual channels by using VOD assets and live events, with optional monetisation opportunities and a seamless playback experience.

Choose the preferred distribution model for your virtual channel: with optional ad insertion; a stream enriched by data-driven dynamic graphic overlays; a ‘pop up’ channel’; a barker channel; or free ad-supported television (FAST channel) syndicated to multiple platforms.

Channel Studio provides you with a new avenue for monetisation, driving greater audience engagement with higher live viewing figures.

Key features


Ingest content via: S3, API, MRSS/RSS, direct upload

Leverage remote locations for content, stored externally

Seamlessly create linear electronic programming guides (EPG)

DATA-driven dynamic graphic overlays for upsell within virtual channels

Server-Side Ad Insertion (SSAI) or ad marker insertion, distribution to fast platforms


Think of your virtual channel like a TV channel: loop for up to 24 hours or schedule your content daily.


Monetise your channel by choosing your preferred model: with optional server-side ad insertion, or with dynamic graphic overlays.


Syndicate your channel live to YouTube via the easy-to-navigate backend, with automated ‘replay’ content generated within minutes from stream.

A simplified workflow


Effortlessly create new channels without the complexity of traditional scheduling software. Using a simple drag & drop interface, create playlists within playlists (manual or dynamic), schedule programming and ad breaks.


Encode and package the schedule in real time. Add in live events to the existing schedule function (live feeds can be encoded via RTMP/RTP/HLS, or SRT), combine them with VOD assets. Deliver your content via multiple CDNs.


Monetise your way, by choosing the most profitable advertising model, to fit your end-user experience (SSAI, CSAI), and with existing ad-server pre-integrations.


Leverage the innovative solution that lets you create dynamic, data-driven graphic overlays to present real-time offers, including moving graphics. Match the broadcast experience for retail and commerce opportunities.


Seamlessly distribute your content: to your own apps, to Simplestream’s App Platform, or to a growing collection of FAST platforms. Syndicate your live channels to YouTube, via the pre-built functionality.


Monitor your virtual channels – with or without ad insertion – thanks to a robust set of real-time data analytics and attribution tools. Reporting is comprehensive and simple to set up.

Your success is at the core of what we do

Learn from our clients’ stories

How Simplestream helped Crafter's Companion with the creation and syndication of a virtual channel including VOD assets and live streams, via Channel Studio.

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How Simplestream helped National World to power the launch of Shots! TV channel in the cloud, with Channel Studio.

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How Simplestream innovated the TVSN teleshopping experience by expanding its services on multiple platforms, including virtual channels with graphic overlays.

Read More

Don’t take our word for it. Hear from our customers

Since we joined forces with Simplestream, the content management systems have allowed us to better commercialise an archive of over 100,000 videos, and distribute live streams at over 1,000 race-meetings a year. They proactively help us improve the services we can offer – both B2B and B2C – with speedy and efficient support when required.

Will Hayler

Head of Digital Content

Racing TV

This new GAAGO-Simplestream integration brings a quality multi-platform experience to GAAGO's direct-to-consumer and white label B2B customers. Viewers expect content to be available across a choice of devices, and expanding our app offering to TV screens is a crucial part of the next phase of GAAGO's development.

Peter McKenna



Reliability is the key deliverable when it comes to streaming live sport as fans expect a seamless, uninterrupted experience from sign-up right through to the final whistle. The Simplestream platform has provided an ideal foundation for URC TV to continue to innovate and deliver a top-quality product to our fans.

Tom Lister

Chief Marketing Officer


We are very excited to be working with Simplestream, who we chose as partners after a long global search. Our mission at TVSN to deliver a first-class experiential shopping experience for our customers 'Anywhere Anytime', has truly come to life with TVSN Now.

Judy Deuchar

Chief Executive Officer


PBS America on Freeview Play is our first streaming catch up service in the UK and Simplestream have been impressive in terms of their expertise and collaboration in working with us and our other tech partners.

Richard Kingsbury

General Manager

PBS America

Simplestream launched the POP Player across a number of different platforms quickly and smoothly. Narrative Entertainment have continued to have a strong relationship in order to deliver a number of exciting and innovative feature developments.

Chloe Barnard

Head of Digital


We are delighted to be collaborating with Simplestream to develop the next stage of our full digital-lifecycle distribution platform. In doing so, we continue to build out a platform that increases engagement, providing best-in-class access to the widest range of premium theatre production.

Stuart Barr

General Manager

Digital Theatre

Simplestream have enabled us to provide a custom live and on demand solution for our audience overseas with over 40 channels. Our particular requirements are niche and Simplestream have supported the development of our product roadmap with enthusiasm and professionalism.

Jenny​ Andrews

Head of Product

bfbs TV

It was critical for Channel 4 to be able to offer our live streams to OTT viewers in an accessible environment. Simplestream’s platform was easy to integrate with our services, it satisfied our requirement of flexibility to work with third parties and high levels of stability throughout the Tokyo 2020 Paralympic Games.

Channel 4

Channel 4

We undertook a rigorous procurement process which validated the technical robustness and flexibility of the Simplestream solution. A very pleasant additional benefit was the ‘can-do’ and positive attitude displayed unfailingly by the Simplestream teams towards what was certainly not the least challenging set of tasks.

Marc Schipper

Chief Operating Officer

GB News