CODE
Skip to main content

PLAYBOOK - Consumers in the modern age: habits and behaviours in a tech-first ecosystem. Download the research playbook!

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Terms & Conditions for more information.
Preferences
Deny
Accept
Privacy Preference Center
When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.
Reject all cookies
Allow all cookies
Manage Consent Preferences by Category
Essential
Always Active
These items are required to enable basic website functionality.
Marketing
These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.
Personalization
These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.
Analytics
These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.
Confirm my preferences

CASE STUDY

National World

How Simplestream helped National World to power the launch of Shots! TV channel in the cloud, with Channel Studio.

Category

News

Author

Editorial Staff

Date

August 1, 2023

Download Case Study

Share to:

Challenge

A virtual channel in the cloud

National World PLC is a leading UK multimedia company operating over 100 brands in the news, lifestyle, sport and business segments. It operates in website, app, newsletter, events and print formats, serving markets around the United Kingdom.

National World chose Simplestream as a technology partner to provide the core tech stack for the launch of Shots!, a new TV brand built by using the best topical content provided by a large network of journalists based in UK communities. The launch was aimed at supportingNational World’s strategy of creating exclusive, engaging content across multiple platforms.

Solutions

Channel Studio and an integration with a third-party online video platform

Simplestream deployed Channel Studio, the proprietary product to create virtual channels in the cloud, with optional ad insertion. Shots! TV channel was built with a quick turnaround, allowing National World to utilise a brand-new Freeview channel slot. Channel Studio includes a channel assembler that allows the creation of virtual and FAST channels, with ad marker insertion to support server-side ad insertion (SSAI).

The agnostic approach taken for the development and the deployment of the tech stack is testament to the flexibility of the solution offered by Simplestream, which allows customers to adopt Channel Studio even when not licensing Simplestream’s video platform Media Manager for their video platform.

App Platform, Simplestream’s framework to power premium content on multiple platforms, was also utilised to build a fully functional and mobile-responsive video web portal, with support for server-side ad-insertion and client-side ad reporting, thanks to the integration with National World’s monetisation partner, Axiom.

Results

A fast-to-market TV channel in the cloud

Simplestream helped National World to achieve an important, strategic move into the TV market. The platform, built on the solid foundation of Channel Studio, allowed the British multimedia company to provide the relevant audience with a source of content accessible on the devices of choice.

The fast and effective solution provided to the customer is also built on a tech stack that future-proofs further distribution channels for National World in the near future.

Whatever your needs, we'VE got you covered

Whether you have a project you want to discuss, or you just want to learn more about our products and solutions, we’d love to hear from you.

Book a Meeting