The first phase of the project required the implementation of service migration workflows for both the content backlog and user data stored in Vimeo’s streaming solution VHX. Managed via flat files, and subsequently through VHX’s API, the process allowed the customer to review and enhance the metadata associated to the video items ingested by Media Manager, the proprietary backend solution deployed by Simplestream. User data was also ingested to migrate the database, with the only barrier for end-users being the need to re-create a password at login.
TBN UK also serves a linear channel to their audience, delivered to Simpletream over IP and used for clip generation via Media Manager’s Live2VOD module, catch-up content is generated automatically through the EPG provided by another third-party provider. A second phase of the project will include the adoption of SCTE-35 markers to create VOD content more accurately from the livestreams. Server-side ad insertion powers the monetisation model TBN UK chose for its service. It’s implemented as part of the overall workflow created within the Simplestream solution and can be enhanced as part of future rollout of functionalities through integration with consent management platforms, and marketing attribution platforms.
The frontend solution was powered by App Platform, Simplestream’s framework to power premium content on multiple platforms. TBN UK was successfully launched in under 12 weeks on web, iOS, Android, tvOS, Android TV, Fire TV, VIDAA, and Roku TV.