App Platform

Your platform of choice to power premium content

Your platform of choice to power premium content

App Platform is the out-of-the-box product designed to streamline the launch of premium video services.

Already in use with over 30 media entities worldwide, it’s built on a powerful framework and lets you create feature-rich applications in a quick and effortless way, distributing your premium content offering across all major platforms.

Reach your audiences with a fully functional service built and deployed within weeks and with a fully customisable UI.

Enrich your customers’ video experience and with third-party integrations; increase your engagement rates, opening to new monetisation opportunities.

Key features

Out-of-the-box, multi-device, tailored to your audience’s needs

Fully customisable framework

All content
types supported

Digital Rights Management



Reduced time-to-market

Deploy seamless video experiences in 6 to 12 weeks across all major platforms: desktop, mobile, tablet, Smart TV, gaming consoles.


Live, on-demand, catch-up, box sets, podcast, radio: your brand, your design, and a fully customisable UI on multiple devices.

Limitless integrations

From analytics to advertising, engagement and marketing modules, App Platform pre-integrates with the industry’s best-in-class third-party tools.


Increase your reach on the most popular entertainment platforms with an application that brings the convenience of OTT to Connected TV devices

Simplestream specialises in building applications for Connected TV devices. The solution provides HTML-5 applications, content metadata submission and the end-to-end video workflows needed to provide live streaming, automated catch up TV and rich VOD, cross-platform experiences.

Take advantage of our feature-rich App Platform, built and continuously improved thanks to consumer-led research and development of new functionalities and consistent user experiences across devices.


Applications for all major platforms: deploy a new service in weeks, not months, with a lightning-fast build, and endless options for customisation, monetisation, and data analysis.

Multiple Content Types

Video on demand (VOD), boxsets, catch-up content, single or multiple live channels with TV Guide, articles, radio, podcasts, customisable items (competitions, games, overlays)

Content Discovery

Hierarchical presentation, featured carousels, dynamic and manual playlists, search & discovery, series stacking, 'play next' function, trailers, app store universal search, dynamic tags

International Distribution

Multiple options for subtitles and audio tracks, regional content display, and languages

Customisable Branding

Customised app branding, with custom logo, fonts, and iconography; video splash page on app launch


Features for in-app purchases, credit and debit card transactions (desktop), free trials, coupons (desktop), and gift cards (desktop)

Multiple Business Models

Free, AVOD, SVOD, TVOD, Pay-per-view, third-party purchases (external)


Client-side pre- and mid-roll via Google Ad Manager, custom ad server integration, Server-side Ad Insertion (SSAI) for live as an add-on

Engagement and Attribution

In-app deep linking, social sharing, push notification, AppsFlyer SDK, promotional UI, 'refer a friend' functionalities

Analytics and Monitoring

Google Analytics, Firebase, Nice People At Work (premium video analytics), custom analytics integrations (subject to scope)


Rights management with publishing windows, geo-blocking, DRM content security, VPN and proxy blocking, version controls, device limitations

User Access

Authentication workflows (sign-up and login), device flow for big screens, social sign-in, remote user accounts (stored externally)

User Account Settings

Support email function, help & FAQ sections, subscription management, parental gate, device management, rentals and purchases management

Your success is at the core of what we do

Learn from our clients’ stories

How Simplestream supported the launch of TN Marketing’s Craftsy OTT services to mobile and tablet devices with an OVP-agnostic, out-of-the-box solution.

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Learn about how Simplestream developed and launched an end-to-end OTT service for Demand Africa, on multiple apps and platforms.

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Simplestream helped Digital Theatre to reach bigger audiences through a set of OTT service, introducing TVOD to enhance monetisation opportunities. Access the client story to learn more.

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