Simplestream’s App Platform was deployed to launch Digital Theatre’s free-to-download applications across desktop, Android, iOS, and Fire TV. Many other platforms (among which Roku) are also in development. App Platform supports a range of monetisation models, seamlessly controlled via the proprietary content management system, Media Manager.
Event Video-on-demand (EVOD) was included for Digital Theatre besides Subscription Video-on-demand (SVOD) viewing (with traditional monthly and annual packages), Pay-per-view events, and rentals via Transactional Video-on-demand (TVOD). Digital Theatre can control both the price and rental period, defined as transaction tiers, delivering greater choice for the end users, discounted rentals for subscribers, and rewarding loyal customers.