Insights & Analytics

Audience data is the currency of your business success. Optimise your channel programming, monetisation and general service strategies with our analytical dashboards and reports.

Comprehensive Analytics

Metrics with meaning

Simplestream’s data analytics solutions provide you with insights into audience preferences, behaviours, content performance, system, platform, and device-specific performance, active user metrics, and much more - allowing you to grow your OTT service to greater heights. Track everything your users do from Play.

Knowledge is power, especially when it comes to making business-critical decisions. You can answer all the following questions with our analytics integration:

What’s your most popular show?

What content works and at what time in the schedule?

Which platforms have the largest audience size?

Steering your OTT service to success is much easier with a map, so being able to answer these questions will give you the power to make more informed decisions with your offering.

Viewer Live Data

Powering individual insights

See your data broken down as granularly as user ID, down to individual viewers. Utilise this level of detail to derive insights and identify trends.

Purchase data means subscribers can be segmented into cohorts to target by type or entitlement - do free users watch less than subscribers?

Data is still collected even if users don’t require an account for your OTT platform. Each user’s device is assigned a unique ID which is not traceable to the individual user but provides granular data on usage and viewer behaviour.

App Analytics

See exactly how your users interact within your applications

Understand your end users’ behaviour and measure the UI changes, by tracking the entire user journey, in-app or on website, click-by-click, tap-by-tap. The module helps content creators understand video consumption and app usage, including aspects such as user behaviour and the overall experience.

The tracking begins at app open, and highlights users' behaviours as they navigate the app. Find out how content presentation can affect user interaction, and highlight unconverted, non-video sessions to indicate churn risk.

Bespoke metrics and understanding of the ratio of events is also available by using specific formulas and funnels tools.

Key Technical Insights

Digging into data, deeper

Gather hundreds of data points, from location to network and infrastructure to last-mile performance.

Key dimensions include platform, device, app version, content type, location, content title, series title and dozens of others, including custom dimensions.

QoE & QoS

Deliver a high-quality audience experience

Monitor and understand the video QoE of your users in real-time. Focus on quality issues and errors efficiently before they require customer support. Prioritise and resolve issues based on the number of affected users.

Infrastructures undergo constant technical changes. We help you understand the effect QoS changes have on your customers. Ensure your changes are strategically for the better and align with your objectives.

Visualisation & Realtime

From consumption to analysis, instantly

Data is available in real time – with no delay between consumption and analysis. Live event/popular show on a live channel/new box set episode: see consumption as it happens.

Utilise dozens of dashboards and widgets to present data in the way which best suits your use case. A user-friendly interface means that anyone in your organisation from CEO to Analyst or Product Manager to Engineer can create tailored dashboards easily.


Exactly what you want, when you need it

Manual and automated reporting, to give you full control and customisation for the needs of your business.

No more hassle of creating reports every day by hand. Configure what you need – delivered daily, weekly, monthly, by email, to S3, or to FTP. Reports are available in a range of formats to suit the needs of your business and use case, including XLS, XLSX, JSON, and CSV. These can be one-time or recurring.  

Set up notifications for specific data point triggers to automate the creation of reports when you require them. These notifications can be sent via email, Slack, or URL callback to be accessed in any internet browser.

Understanding how your content is consumed and the behaviour of your viewers can inform business decisions on an empirical basis.

Do your viewers consume linear or live content more than VOD? Which titles are performing the best? Which devices and platforms are most important to your business?