Simplestream deployed its core products for the most innovative end-to-end solution built in the Teleshopping sector to date. The requirement of an architecture able to support both VOD and live streams made it necessary to build the solution on the Media Manager backend, including its flexible core modules. Content is stored with Akamai and presented through TVSN’s API to be encoded and normalised before it can be packaged for distribution. App Platform, the out-of-the-box solutions for the distribution of premium content, represents the frontend destination, with apps built for Android, iOS, LG TV, Samsung TV, and tvOS.
The live solution encompasses two different types of streams:
- A ‘pass-through’ stream is received from TVSN’s encoder, inclusive of EPG data, subsequently rendered on the applications.
- Content provided to Simplestream, is directed to Channel Studio, scheduled, and ultimately played out as a virtual channel.
Thematic channels are built by utilising existing clips of on demand content, packaged into one-hour long segments, and scheduled for one or multiple days to be delivered as linear programming, with opportunities for upsell and oversell thanks to data-driven, dynamic graphic overlays.
Graphic overlays – the latest enhancement to Simplestream’s monetisation capabilities – are powered by endpoints stored within the VOD asset provided by TVSN. Information includes details such as product descriptions, pricing, stock levels, and more. The information is directed to a proxy, ingested, transformed by Singular Live and rendered as a graphic overlay that goes to the frontend, applied to both on demand and live streams.