The HbbTV solution developed by Simplestream brought to POP all the benefits of OTT functionalities on big screens, including the ability for children to perform basic choices in terms of content consumption, such as accessing on demand sections, backward scrolling EPG, or lists of favourite series. The subsequent expansion to iOS and Android – through App Platform – replicated the UI built for the TV app, except for ‘favourite’ functionalities, as the apps don’t expect children to log in.
• Interactivity: the mobile apps developed by Simplestream allow POP-branded channels to launch contests via top banners appearing in the homepage. These competitions can be as simple as adding basic details, can require the young users to upload images, or even be creative via the third-party integration Art Pad.
• Monetisation: on Freesat, Freeview, and YouView, advertising options are managed via Freewheel and through seamless integration with the Simplestream’s architecture; on iOS and Android, instead, the ads are controlled via SuperAwesome, in compliance with the strict requirement of kids-focused advertisement.