Blaze’s website presents content to the end-users with a homepage, live, catch-up, series, and articles sections. Simplestream provides series and catch-up end points for the live streaming, and part of the existing frontend development is utilised to power the solution.
Simplestream also deployed its proprietary Media Manager, leveraging the Live2VOD module, to automate the generation of video-on-demand assets within minutes from broadcast. The live content, received into a Media Excel encoder, populates the Blaze website and apps, together with catchup content. Simplestream applies the transmission (TX) playout schedule and the EPG to the live stream in order to generate the content, resulting in a multi-part ingest workflow. The VOD content is then published through the existing webpages and iOS and Android applications, which are organised through playlists that sit at the core of the navigation system.
Finally, the applications leverage Simplestream’s APIs, as well as a pre-integrated Freewheel SDK to provide Blaze with the option to advertise their content, including pre-roll and mid-rolls. The TX schedule includes ad-breaks, which allow Simplestream to generate the MP4 request, storing the cue points for the adverts and passing them on to the ad server as needed.