Simplestream worked on the revamp of the GAAGO set of OTT services in order to replace an existing service and strengthen it. The foundational aspect of the project is represented by the video content workflows, which are managed across different stages.
- Simplestream manages the live streams for GAAGO events in partnership with Globecast, the service company selected to support the fully managed events. GAAGO sends to Globecast the SRT stream, which is posted in an HLS format to Simplestream’s origin, controlled by Media Manager.
- Simplestream’s proprietary Live Events module then enhances the live stream with the relevant metadata, locations of each stream rendition, thumbnails and pre-prepare the system for catchup generation
- The live event-related metadata comes from the GAAGO through a system – Mindhut – which delivers all the up-to-date information relevant to fixtures, kick-offs, end-times, etc. Entitlements and authentication workflows are also provided and managed directly by GAAGO. Simplestream implemented the proprietary proxy, MM Auth, to communicate with the customer’s authentication systems, allowing the end-users to login with the same details across all platforms.
- Purchases completed within the app are managed through an implementation that transforms the information into a receipt to be posted back to Mindhut.
When not live, all the content distributed through the GAAGO app is catch-up, automatically created within minutes from broadcast through the Live2VOD module within Media Manager. Highlights and historical games are also managed as on demand content.
Finally, the frontend – built via Simplestream’s proprietary App Platform – is constructed with a design-first approach with dedicated app presentation capabilities for seamless content discovery and consumption.