Good news for once, things are moving in a positive direction with the increasing switch towards AVOD content in the UK.
A report from digital ad verification specialist Integral Ad Science (IAS), suggests that consumer preference is shifting to ad-supported streaming content.
The latest AA/WARC Expenditure Report anticipates 15.2 per cent growth in the UK’s advertising market in 2021, ahead of other key markets including the US and China. This is due to strong online activity, particularly within the e-commerce and online video sectors.
Acting FCC Chairwoman Jessica Rosenworcel has welcomed the release of final guidance on the upcoming assignment phase of the US’s 5G auction of C-band spectrum which has already generated gross proceeds exceeding $80.9 billion.
Alchimie, an OTT SVoD platform featuring original and exclusive thematic channels published jointly with media groups and talents, has publused its consolidated annual sales.
Disney has announced the full slate of content that will be available at launch on Star – the sixth brand to launch on Disney+, joining the line-up that already includes Marvel, Pixar, Star Wars, National Geographic and Disney.
UK multiplay operator Virgin Media is making a variety of premium kids entertainment and learning-based programmes available for all of its 3.5 million TV customers during February, at no extra cost.