Simplestream 6 - UK Increasingly Attracted to AVOD

January 29, 2021

Good news for once, things are moving in a positive direction with the increasing switch towards AVOD content in the UK.

UK increasingly attracted to AVoD

A report from digital ad verification specialist Integral Ad Science (IAS), suggests that consumer preference is shifting to ad-supported streaming content.

UK ad market to recoup losses in 2021

The latest AA/WARC Expenditure Report anticipates 15.2 per cent growth in the UK’s advertising market in 2021, ahead of other key markets including the US and China. This is due to strong online activity, particularly within the e-commerce and online video sectors.

US 5G auction moves to next stage

Acting FCC Chairwoman Jessica Rosenworcel has welcomed the release of final guidance on the upcoming assignment phase of the US’s 5G auction of C-band spectrum which has already generated gross proceeds exceeding $80.9 billion.

Alchimie exceeds FY targets

Alchimie, an OTT SVoD platform featuring original and exclusive thematic channels published jointly with media groups and talents, has publused its consolidated annual sales.

Disney+ reveals full slate of Star content

Disney has announced the full slate of content that will be available at launch on Star – the sixth brand to launch on Disney+, joining the line-up that already includes Marvel, Pixar, Star Wars, National Geographic and Disney.

Virgin Media: Free access to kids shows

UK multiplay operator Virgin Media is making a variety of premium kids entertainment and learning-based programmes available for all of its 3.5 million TV customers during February, at no extra cost.