Above-inflation price rises of up to 33 per cent are failing to curb Brits’ enthusiasm for film and TV streaming services, according to research by Priestley, the insight-led digital marketing consultancy.
One of the ways Americans reacted to pandemic restrictions during 2020 was to load up on TV streaming services to help fill their shelter-at-home time.
During the pandemic year, Americans watched nearly 42 minutes of video per day on their mobile devices, with growth in time spent on video apps paced by Gen Z (up 44 per cent) and Baby Boomers (up 10 per cent).
Eastern Europe will lose nearly 5 million pay-TV subscribers between 2020 and 2026 to take the total to 78.18 million, but the number of digital pay-TV subscribers will increase by nearly 6 million between 2020 and 2026 to 76 million, according to the Eastern Europe Pay TV Forecasts report from analyst firm Digital TV Research
More than two-thirds (67 per cent) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV.
Last week’s Cheltenham Festival saw a record number of streams for a British horseracing event.