Simplestream 6 - Price hikes don't dampen UK streaming

March 26, 2021

Price hikes don’t dampen UK streaming

Above-inflation price rises of up to 33 per cent are failing to curb Brits’ enthusiasm for film and TV streaming services, according to research by Priestley, the insight-led digital marketing consultancy.

New ‘TV normal’ here to stay

One of the ways Americans reacted to pandemic restrictions during 2020 was to load up on TV streaming services to help fill their shelter-at-home time.

Americans watch 42min of mobile video per day

During the pandemic year, Americans watched nearly 42 minutes of video per day on their mobile devices, with growth in time spent on video apps paced by Gen Z (up 44 per cent) and Baby Boomers (up 10 per cent).

E Europe to add 6m digital pay-TV subs

Eastern Europe will lose nearly 5 million pay-TV subscribers between 2020 and 2026 to take the total to 78.18 million, but the number of digital pay-TV subscribers will increase by nearly 6 million between 2020 and 2026 to 76 million, according to  the Eastern Europe Pay TV Forecasts report from analyst firm Digital TV Research

67% ad buyers think CTV more effective than linear

More than two-thirds (67 per cent) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV.

Record streams for Cheltenham Festival

Last week’s Cheltenham Festival saw a record number of streams for a British horseracing event.