Simplestream 6 - Audiences embrace streaming

March 19, 2021

Audiences embrace streaming

SVoD viewership on Samsung TVs grew by 35 per cent in 2020, according to the findings of a report, Decoding the on-demand TV landscape, from Samsung Ads Europe, the media and advertising division of Samsung Electronics. AVoD viewing time grew by 74 per cent – emerging as a key trend for advertisers to watch.

Streaming opportunities for broadband operators

2020 was a tipping point for growth in connected TV on-demand video streaming services, as millions of cooped-up consumers waited out the pandemic at home. Streaming service providers added tens of millions of new customers last year, which drove an acceleration in cable TV cord cutting.

UK launches £5bn ‘Project Gigabit’

More than one million hard to reach homes and businesses in the UK will have next generation gigabit broadband built to them in the first phase of a £5 billion (€5.84bn) government infrastructure project.

US advertisers shift styles in pandemic

TV has looked vastly different during these past 12 months. Networks and brands have had to adjust to the changing environment around them as production delays created programming gaps and live events disappeared, reports TV ad measurement and attribution specialist iSpot.

100K Molotov subs in Ivory Coast and Senegal

French OTT channel distribution platform Molotov says it has passed the 100,000 subscribers mark in two African countries.

Leonardo da Vinci drama on Prime Video UK

Amazon Prime Video will exclusively launch a new drama based on the life of Leonardo da Vinci in the UK and Ireland on April 16th. The eight parts series, titled Leonardo explores the secrets and drama behind the genius: his life, his work and his personal struggles all set against the backdrop of Renaissance Italy.