Simplestream 6 - 82% US homes OTT subs

June 4, 2021

82% US homes OTT subs

According to Parks Associates’ latest research of 10,000 US broadband households, 82 per cent of US broadband households now have at least one OTT video service subscription, up from 76 per cent in Q1 2020. Parks revealed the data in advance of its fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference on June 9th.

Pandemic changing smart device usage

Cybersecurity and network intelligence solutions specialist CUJO AI has released its annual device intelligence report which explores Internet-connected device usage patterns and trends based on data from more than 1 billion devices in the Unites States and Canada.

US social video attracts younger demo

Digital video measurement standards proponent the Global Video Measurement Alliance has issued a special report, Discovering Audiences On Social Video: How brands can leverage new reach in the changing media landscape, on the challenges facing media owners and advertisers during the 2021 upfronts season.

HBO Max ad-supported tier now available

HBO Max, the US streaming service, has launched its new advertising-supported subscription tier. HBO Max now provides consumers the option to choose between the existing ad-free subscription option at $14.99 (€12.27) per month, or one with ads for $9.99 per month.

Global pay-TV fragments

The top 503 pay-TV operators will reach 853 million subscribers from the 1.02 billion global total by 2026, according to the Global Pay TV Operator Forecasts report from analyst firm Digital TV Research. The top 50 operators accounted for 64 per cent of the world’s pay-TV  subscribers by end-2020, with this proportion dropping to 62 per cent by 2026.

Qwest TV joins Xfinity On Demand

Music-related service Qwest TV, co-founded by music icon Quincy Jones, has secured its first major US cable partnership, joining Xfinity On Demand. The entire SVoD catalogue —1,300+ concerts, documentaries, and performances from around the world— is now available to Comcast Xfinity customers.