Simplestream 6 - 46% US homes have 4 or more SVoDs

June 18, 2021

46% US homes have 4 or more SVoDs

Coinciding with its fourth annual Future of Video event, research firm Parks Associates has shared its latest data and insights showing that 46 per cent of US broadband households subscribe to four or more OTT services.

580m 5G subs by year end

Communication technologist Ericsson projects that 5G mobile subscriptions will exceed 580 million by the end of 2021, driven by an estimated one million new 5G mobile subscriptions every day.

Global advertising to grow by 19%

Midway through 2021, advertising growth for the year is far exceeding previous expectations thanks, in no small part, to the pandemic, according to media investment firm GroupM. This has led to a major revision of its global forecast for this year and beyond.

41% US broadband homes have standalone service

Parks Associates has announced the release of its latest Consumer Insights Dashboard, a new service that analyses the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay TV, and mobile services.

Italy: Smart TV viewing up 39%

An estimated 22 million Italians watched content on a Smart TV in the period from October 1st 2020 to May 21st 2021 – a 39 per cent rise on the same period in 2019-2020.