Hybrid TV

OTT functionality across all major TV platforms in the UK

Increase reach on Freeview Play, YouView, and Freesat

Hybrid TV (HbbTV) is designed and developed to enable BARB-rated OTT functionality for existing broadcast channels, across the UK’s major TV platforms. The solution – which provides white-label HTML-5 applications, content metadata submission, and end-to-end video workflows – includes automated 28-day catch-up, series stacking, content recommendations, and real-time viewing analytics.

It’s never been easier to increase your channel’s reach on major platforms such as Freeview Play, YouView, and Freesat. By leveraging increased interactivity, made available with advanced IP-based capabilities, Hybrid TV is your best weapon to reach wider audiences, and grow revenues through incremental BARB ratings, digital advertising, and sponsorship sales. 

On demand app

EPGs are a crowded place. Stand out with your own app in the On Demand section of the platform’s native UI. Historically only available to the UK’s PSBs and leading SVOD services like Netflix, our Hybrid TV solution allows any channel to launch an On Demand app with minimal setup and cost.

28-day catch up

Our Live-2-VOD solution automatically creates and submits catch-up programmes to the platform within five minutes of broadcast. Programmes are available to watch directly from the native EPG and via your own app. Catch-up viewing counts towards your BARB rating for up to 28 days post broadcast.

You're in good company

All major broadcasters are now offering OTT services. Come pre-installed in the app store and stand your brand next to other major video platforms like Netflix, iPlayer and ITV Hub.

Increase ratings

Hybrid TV platforms are BARB rated, enabling revenue uplift for existing channels and content.

Brand exposure

Gain equal prominence with major entertainment brands like BBC iPlayer, Netflix, NOW TV and TVPlayer.


Optionally take control of ad delivery with Pre, Mid and Post roll ads included as standard or Dynamic Ad Insertion (DAI).

Low entry cost

Competition between platforms is driving down annual fees. We offer one solution for all platforms.

Client Stories

Our clients are at the heart of what we do. Learn more about us through the case studies below.

Case STUdy

CBS Catchup

The AMC & CBS UK channel partnership use the Hybrid TV platform to launch their first on-demand players on Freeview Play with Horror Bites and CBS catch-up allowing fans to watch exclusive content from up to thirty days after broadcast with an integrated backwards EPG.

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Case STUdy


Sony deployed the Hybrid TV platform to power their Sony Kids service across all YouView connected set-top boxes, including BT TV and TalkTalk TV homes, providing a central hub to their fanbase and increasing their exposure to new audiences.

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Case Study

Ketchup TV

The new Ketchup TV platform uses Hybrid TV on Freeview to compliment their existing platforms using the Simplestream App Platform. With an easy to use interface shared across platforms, the young Ketchup TV audience is able to quickly navigate the user friendly UX to watch Kids content on screens of all sizes.

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Launch a Hybrid TV app and expand into the next generation of TV with Simplestream

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