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PLAYBOOK - Consumers in the modern age: habits and behaviours in a tech-first ecosystem. Download the research playbook!

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EPisode

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Who’s watching in 2030? Building the viewer persona of the very near future with Marion Ranchet

Marion Ranchet, Founder and Managing Director of The Local Act Consultancy, sits down with host Edward Norton to discuss the future of TV in Europe, from the advent of Freely to the tech landscape of 2030.

In this episode of Beyond the Stream, Marion Ranchet – the Founder and Managing Director of The Local Act Consultancy – sits down with host Edward Norton to discuss the future of TV in Europe. She covers topics like current and possible future trends that may inform who’s watching in 2030, and how businesses in the OTT market can remain relevant to viewers, culminating in the persona of the typical viewer of the very near future.

Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build products to meet this change head-on.

Follow Beyond the Stream on your favourite platform. You can find us on Amazon Music, Apple Podcasts, Google Podcasts, Spotify, and more.

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More episodes

36:41

Launching and Scaling OTT services for broadcasters, content owners, and rights holders: with Lydia Fairfax

Lydia Fairfax, industry expert with over 20 years of experience in the media sector, discusses with host Edward Norton the intricacies of the media sector today, and how broadcasters can look into scaling their own OTT services.

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32:12

Broadcasters and beyond: why building streaming services requires dedicated data, with Till Sudworth

Till Sudworth, CMO and Head of BU Video at NPAW, joins Edward Norton for this episode of Beyond the Stream and discusses how the future of streaming starts and ends with data analytics.

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41:27

The power of ad-tech, localisation, and the future of local broadcast: with Alan Wolk

In this episode of Beyond the Stream, host Edward Norton is joined by industry expert, best-selling author, and co-founder of TVREV, Alan Wolk, for a discussion around the future of local media and how advertising and FAST can help.

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