The Africa Channel taps Simplestream for global SVOD service Demand Africa

June 4, 2020

Simplestream, the leader in live, live-2-VOD and on-demand OTT services, announced today that its award-winning end-to-end App Platform has been selected by The Africa Channel, a major US channel operator, to launch a revamped Demand Africa (SVOD) service to complement their existing channels in the US.

Demand Africa offers a broad range of HD programming showcasing travel, lifestyle and special documentaries that represents the people, rich culture and history of Africa.  The service is available across a wide range of platforms including a new website, iOS and Android devices, TVOS and FireTV, boasting impressive features such as Download-To-Device for offline viewing and Continue Watching so users can pick up where they left off on any device and is available to watch everywhere outside of Africa.

Dan Finch, Chief Commercial Officer from Simplestream commented, “It’s fantastic that we are able to assist Demand Africa to deliver their rich content offering through our App Platform.  As consumer viewing habits change, Demand Africa will be well placed to understand their customers viewing habits in detail, whilst delivering them the content at a time of their choosing, across a wide range of devices and to expand coverage into new markets across the globe, reaching both the African diaspora and those keen to learn more about the world’s second largest continent.”

Dean Cates, The Africa Channel, VP of Digital Strategy, “Our partnership with Simplestream has provided us with greater flexibility and features to enrich our service and improve audience experience throughout the world.”

Simplestream’s App Platform is a fully managed, end-to-end solution to monetise premium content across devices, supporting a range of monetisation models. The App Platform can be rolled out in as little as 6 to 12 weeks for broadcasters, content owners & telcos in a single territory or internationally across all major platforms.