We are proud to announce that we have joined the HbbTV Association, the international working group that aims to define standards for hybrid broadcast TV.
Simplestream will take part in the annual calendar of activities and appointments that are part of the development and implementation of the HbbTV standard. By sharing knowledge and market experience, HbbTV members work together to ensure all specifications keep meeting market requirements, while supporting innovation for the delivery of next-generation TV services.
Dan Finch, Chief Commercial Officer and Co-founder at Simplestream, states:
We are excited to be joining the HbbTV Association and share our expertise with the European broadcasting community. As the market-leading technology company in the UK for the HbbTV space, we pride ourselves in being the partner of choice in partner of choice in the United Kingdom for broadcasters. We enable them to increase their reach and BARB ratings by addressing the changes in consumer viewing behaviour across the major TV platforms. Our objective is to share our knowledge, expand our reach and take our HbbTV expertise internationally.
Simplestream will be at the 10th HbbTV Symposium and Awards event, set to take place in Prague, on November 9-10 this year.