Product Feature - The Rise of TVOD

March 22, 2021

It might sounds like a sequel, but the last twelve months living with Covid-19 has accelerated the adoption of video for both consumers and businesses alike and there is a wide variety of monetisation methods now available to content owners and broadcasters to consider. Content owners of all sizes and niches can now monetise their content and establish a direct relationship with their audiences like never before.
The full range of monetisation models can be generally reduced down to AVOD (advertising based), SVOD (subscription based) and TVOD (Transactional VOD) – this is the B2B terminology – for the consumer its all video and if its worth paying for, they will and if they are happy to sit through targeted advertising, especially if its relevant then they will do that too. It’s all about the menu and choice for the consumer. For instance, a service may choose to show advertising to free users while premium subscribers can opt out of ads with a monthly subscription, and then additional premium content can be gated behind a further paywall. ITV Hub and ITV Hub+ is a good example of this.
Sounds like it could get pretty complicated doesn’t it? Well, there’s a reason we’re called Simplestream. We’ve been beavering away and can now cater for all of the above and delivered as an end to end or modular solution, it’s totally up to you. You can choose some or all of the below to launch your own OTT service.
Transaction Tiers control what might be considered the most archetypal form of TVOD which can be applied to movies or live events.  The price and rental period can be defined by payment provider, platform and/or country for each transaction tier, granting full control over rights management as well as altering the pricing for different markets where required.
Subscription Packs control access to all of your content, from selected box sets to your entire library of content or to groups of live channels and associated catchup. Thematic packaging can be applied, e.g. a sports package that could allow a subscribed user to access live football matches.
Transactional add-ons is our term for non-digital add-ons to a transactional pack. This may include anything from giving a user mobile data to adding physical products like books or t-shirts, all from within the app.
Naturally all these settings are fluid, new movies can premier as paid content and/or as a part of a premium content pack and then get added to the free content after the movie has been released for a while.
If you’d be interested in learning more about integrating our TVOD solution or creating your own end-to-end streaming service or just to chat, it can get pretty lonely working from home, get in touch using the form below.