Going Direct-2-Consumer brings benefits to not only additional distribution and therefore monetisation methods, but also of creating a new direct relationship with audience. In the olden days of linear TV, your best chance of converting a viewer was content placed in a prime-time slot in the old “TV guide” tomes, tucked between the cushion seats of a sofa. Even with the more modern EPG a slither of text cushioned between your competitors is barely communication, more information.
Single lines of rigid communication are now a thing of the past, between the public forum of reviews, the easy access to email and the litany of social platforms where consumers can speak directly to brands, it is an imperative that brands are able to keep up with the pace of modern communication.
Simplestream’s App Platform enable brands to engage in this high-level of communication. Our push notifications system allows you to speak directly to your engaged fanbase, those with the app downloaded, to re-target them back into the app.
Push notifications can both serve as a marketing funnel and a method for reducing churn. Re-engaging users for pay-per-view live-events by sending a push notification to remind a user about an event or notifying a user about a new season of their favourite show are strong ways to bring your platform to the forefront of your viewers minds. Further, communicating new functionality or newly launched devices or even that their subscription is expiring can be all it takes to get a consumer from the fence back onto your platform.
Engaging with your users is an essential keystone activity for any OTT service and with customers attention being pulled in so many different directions being on top of their number one device is a key weapon in the modern communications arsenal.
If you're interested in learning more about our Push Notification functionality or other App Platform or Media Manager functionality then get in touch here.