As the digital revolution has introduced new devices it has also introduced a range of new challenges. In a world where viewers can watch what they want, when they want not being able to watch something on the go due to connectivity issues feels like more of a hinderance than the old way of consuming media. It goes without saying then that in environments that are not conducive to streaming content that consumers expect services to deliver an alternative. Fortunately, we at Simplestream have worked to create a solution to allow users to consume their favourite content on a plane, on the tube or in rural areas.
Simplestream’s download to device functionality simply allows users to select shows, movies, podcasts or any other kind of content to their devices. The content is then stored locally and can be watched by a user at any time. Downloaded programs can then be viewed any number of times or deleted when the user is finished watching the show. Content will also automatically expire and be deleted after 30 days or when the license to that content is no longer available, this may be true of content rented via TVOD which has a set limit on the rental period.
This feature is not only appealing to consumers in the developed markets who may wish to watch an episode of a show while using the underground or to pre-download a set of movies to watch on a flight, but it is also an especially desirable feature for developing markets where connectivity may not currently be available across the country. Download to devices allows users in these markets to download a spate of content when they do have a connection and then gives them the freedom to move around and consume the content even when connectivity is no longer available.