PANEL - From SVOD to multi-dimensional business models

Moderated by nScreenMedia's Colin Dixon, the 'From SVOD to multi-dimensional business models' panel was part of the Content Everywhere programme at IBC 2022. The session explored alternative business models to SVOD and the increasingly important role of customer retention practices and the technologies behind them.

Our Technical Director, Ashley Horne, joined on stage Gilles Domartini, CEO and Founder at Cleeng, and Manish Sinha, VP & Business Head for OTT Solutions and Services at TO THE NEW. The conversation revolved around VOD2Live solutions and how creating playlists from backlogs of on demand content can be used to spin up low-cost linear channels at scale. The objective was to evaluate the potential of FAST channels and advertising-based monetisation models. The use of AI analysis of consumer behaviour to significantly improve churn prediction was also discussed.

The panel also covered:

• What can OTT businesses do to improve their profitability?
• Is a hybrid SVOD/AVOD approach the short-term solution to fight subscription fatigue and revenue losses for big players?
• What is VOD2Live and what can it reveal about monetisation models?
• Why is the industry drifting back towards linear-like distribution of content with monetisation through ad insertion?
• How can service providers make the most of their subscriber data to help achieve their retention goals?
• How can use data be used to make the subscriber experience more personal?
• How can service providers keep subscribers satisfied when there are so many alternative sources of OTT content?

Watch the recording below.

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