FIRESIDE CHAT - Unleashing the power of news: GB NEWS and simplestream
Watch the IABM session held at IBC 2022, exploring the next generation of news delivery in the convergence between linear and digital distribution of content.
Relive the fireside chat with IABM's CTO, Stan Moote, and Simplestream's CCO & Co-Founder, Dan Finch. Part of the Transformation programme, unfolded at the BaM Live! Stage at IBC 2022, the session aimed to set a precedent for the next generation of news delivery.
GB News launched with the objective to represent a new voice in the British news landscape, bringing together the traditional means of television and digital platforms – including rapid, widespread diffusion throughout a plethora of different devices. To achieve such ambitious results, the news channel needed to rely on a leading technology partner, able to create an ecosystem of applications and functionalities to sustain a growing volume of traffic. Simplestream was chosen to implement a full set of OTT services built upon a strong infrastructure that responded to the needs of quicker time-to-market, scalability, and opportunities for enhanced monetisation through advertising.
Watch the video below. Check here the full programme, with all the panels and presentations on demand (requires registration).