The GAA and RTÉ chose Simplestream to revamp an existing set of OTT applications for GAAGO, a subscription-based sports channel aimed at an international market and Irish fans spread around the globe. The project encompassed the task of simplifying a complex video workflow for fully managed live streams and catch-up content.
This case study analyses the technical infrastructure deployed by Simplestream for the revamp of GAAGO's set of OTT services. In particular, we focus on the following key points:
- How Simplestream integrated GAAGO's existing CRM and backend platform with its tech stack.
- The management of live streams for GAAGO events, in partnership with Globecast, the service company selected to support the fully managed event workflow.
- How Simplestream enabled GAAGO to leverage multiple business models, with the additional provision of Entitlements and Authentication workflows.
- How the revamped set of OTT services surfaced big screens with dedicated apps released for tvOS, Android TV, Fire TV, LG TV, and Samsung TV.
The new GAAGO-Simplestream integration – together with the launch of an enhanced set of OTT applications – has assisted GAAGO in delivering numerous key elements of its strategy, including delivery of a greater number of live events per season, growth of install base across all apps, and decreased viewing share on laptop/PC devices.
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