Simplestream 6 - ITV announces ‘on-demand first’ strategy for youth

April 23, 2021

ITV announces ‘on-demand first’ strategy for youth

Speaking at the Creative Cities Convention ITV’s Head of Digital Channels and Acquisitions, Paul Mortimer, has announced that he is looking for scripted titles and factual shows that appeal to young audiences, that he will commission for the ITV2 brand and ITV Hub.

VoD “staple of UK viewing”

Research into the use of Connected TVs to access VoD content carried out by video advertising software provider FreeWheel suggests that the majority (61 per cent) of Connected TV users surveyed say it is their preferred device for watching video, because of the enhanced user experience and the opportunity for shared viewing.

US leads Europe in broadband

According to research from trade body USTelecom | The Broadband Association, which brings together connectivity providers and technology innovators, the US leads the European Union (EU) in broadband deployment and adoption, while outpacing Europe on key investment and competition measurements as well.

Service stacking takes off in Nordic video market

The Nordic video market remains one of the strongest and most progressive in the world reports Futuresource Consulting, with Sweden, Denmark, Norway and Finland enjoying high penetration of superfast broadband, wide adoption of the English language, a high level of disposable income and an overall thirst for entertainment.

Marketing ad spend in recovery

Just over a year since lockdowns and other distancing measures were first widely enacted, proprietary data from omnichannel advertising Mediaocean reveals how major advertisers responded to the crisis.

Pandemic boosts older adults’ tech usage

In a year with a global pandemic significantly limiting social interaction, technology became more important than ever, especially for older adults, according to research from US seniors’ organisation AARP, which found that more older adults (44 per cent) view tech more positively as a way to stay connected than they did before Covid-19. In addition, four out of five adults age 50+ rely on technology to stay connected and in touch with family and friends.