Simplestream 6 – Frequent usage best churn antidote for Nordics SVoD

May 7, 2021

Frequent usage best churn antidote for Nordics SVoD

The fierce competition in the Nordic video streaming market shows no signs of slowing down in Q1. Following strong, pandemic-induced growth in 2020, Mediavision reports that customer retention is likely one of the most important issues this year for all SVoD players.

WaterBear adding TVoD titles

Streaming platform WaterBear has announced a partnership with the Resilient Foundation, a non-profit organisation which funds critical storytelling around the world across short form, feature documentaries, journalism, live and news telling stories that may otherwise go unreported.

SVoD players target older viewers

Ampere’s latest wave of consumer research shows how streaming services are actively targeting viewers aged 35 and over in their content commissioning strategies. These audiences have traditionally been linear TV’s core viewers, but now the SVoD giants have turned their attention – and programming budgets – to sign them up too.

Nigeria close to digital TV

Nigeria is close to migrating fully to digital TV. On April 29th residents of Lagos State, the former capital and still commercial heart of Nigeria, were given an official warning that they have just six months to switch from analogue TV reception to digital. The plan to introduce DTT was announced in 2006.

Post-pandemic confidence grows

Research from programmatic video platform Tremor Video and ad platform Unruly reveals that 56 per cent of consumers feel optimistic about the year ahead and 60 per cent predict a return toward normality within the year.

YouTube viewing shifts to Connected TVs

Integral Ad Science (IAS) a global player in digital ad verification, has released research revealing that consumers prefer YouTube to all other ad-supported streaming services on Connected TV (CTV), while brand safety and suitability are also top of mind.