Simplestream Put the OTT In IDEAL SYSTEMS’ Enterprise Media Platform

June 18, 2019

Simplestream, the leader in live, live-2-VOD and on-demand OTT services, announced today that its Cloud TV platform has been selected by IDEAL Systems, the leading systems architect in Broadcasting, Audio Visual and Media Technology, to  provide the OTT element of its new Enterprise Media Platform. The IDEAL Systems’ Enterprise Media Platform is a white label offering that enables content owners to provide high-quality broadcast and OTT services and will make its debut at Broadcast Asia 2019 (Booth 6J3-14, Suntec Singapore Convention & Exhibition Centre, Singapore,18th – 20th June 2019).

“Media distribution is evolving rapidly and an increasing market of enterprise customer without a pedigree in broadcast or OTT are looking to provide quality streaming services and media access. We saw an increasing demand in the Asia market by new customers from outside the broadcast world desire a platform to maintain revenue rights and monetize their content or use a media platform as a vehicle for brand promotional and educational content” said James Taylor of IDEAL. “The partnership allowed us to form IDEAL’s first direct to consumer offering as part of its wider ecosystem. It’s enabled us to expand our reach into the huge Asian video-viewing and video marketing market, reaching more viewers in the largely untapped Enterprise than previously possible.”

“We’re excited to be part of IDEAL Systems expert offering, providing their customers with an affordable, enterprise level, direct-to-consumer service,” added Dan Finch, Chief Commercial Officer of Simplestream. “We’re currently working on first customer deployments and are looking forward to working together in coming months as a part of IDEAL’s Enterprise Media Platform.”

Simplestream’s Cloud TV is an end-to-end, white label OTT solution encompassing live and live-event streaming, catch-up, VOD, EPG, cloud DVR, secured downloads. The solution also includes a multi-platform app framework, OTT workflow, account management and billing, analytics and advanced features such as CDN switching and server-side ad replacement.

About Simplestream

Simplestream, a London-headquartered company, is the leader in live, live-2-VOD and on-demand TV services across all OTT platforms. Founded in 2010, Simplestream enables broadcasters, platform operators, content owners and distributors to quickly launch next generation TV services, increasing reach and revenues. Simplestream provides a simplified workflow and cloud-based solutions to industry leaders, including A+E Networks, News Corp, Sony, UKTV, AMC Network International and QVC.


Ideal Systems is Asia’s largest broadcast systems integrator and is a multinational organization providing innovative media and design solutions to sectors including broadcasting, telecoms, and media. Ideal Systems provides services that range from systems consultancy and design conceptualization, to systems deployment and support of broadcast systems, facilities, and studios, to billing and subscriber-management solutions. The Ideal Group operates from 11 regional offices in nine countries across Asia. The company employs over 150 full time staff members in its offices in Hong Kong (main headquarters), China, Taiwan, India, Japan, Singapore (S.E.A. headquarters), Thailand, Indonesia, Malaysia and Dubai. More information at: