Product Feature - Simplify Registrations with Social Login

December 16, 2020

Simplestream continues to improve their offering on the already feature rich App Platform with a constant stream of new features and upgrades. One of the recent updates has enabled a simplified registration feature using social login for Simplestream customers.

When you've been digging through a new streaming platform and you've finally found that show you’ve been dying to watch and you hit that play button, nobody wants three different pages to pop-up asking for their name, their address, their phone number, their password (no upper case, not the same as your email…). You get it.

The traditional sign-up method of plugging in your information to a set of fields is painfully antiquated. Even with browsers now auto-filling some of these fields, is anyone surprised to hear that as much as 86% of users report being bothered by having to create new accounts on websites. The registration page continues to be a leading location of bouncing from websites, be they marketplaces, forums or streaming platforms.

It should be of key concern to any streaming platform then to reduce the arduous process of signing up for a service, luckily, we at Simplestream have been hard at work on Social Login. Social login can increase your sign-up conversion rate by as much as 20%.

What is Social login I hear you screaming? Social login is a form of single sign on (another feature of ours, not to brag or anything) using information from a social media account to quickly sign into a third-party website, in this instance your streaming platform, rather than registering an entirely new account.

Social login is currently enabled for Apple, Facebook & Google Accounts, meaning not only do your users have choice, they also almost certainly have at least one of these accounts. Unlocking a sleek new workflow for sign-ups to your service, so now when someone clicks that “watch now” button it really means now.