by Editorial Staff
After you’ve found what you want to watch, what’s the biggest barrier for joining a streaming service? It’s the often laborious task of signing up. Hands up if you really are happy to navigate three (or more!) different pages, enter your name, address, correct the auto-entered stored information, and then input your phone number, password (no upper case, not the same as your email…). You get it.
The traditional sign-up method of plugging in your information to a set of fields looks painfully antiquated. It comes as no surprise that as much as 86% of users report being bothered by having to create new accounts on websites. The registration page continues to be a leading location of bouncing from websites, be they marketplaces, forums or streaming platforms. A real bottleneck, in the conversion process.
It should be of key concern to any streaming operator to reduce the arduous process of signing up for a service. Here at Simplestream, we have the solution, and it’s called Social Login, a functionality that paves the way to increased sign-up conversions rate by as much as 20%.
How does it work? Social Login is a form of single sign-on that draws information from a social media account to quickly sign into a third-party website – in this instance your streaming platform – rather than registering an entirely new account.
This helps to create a frictionless sign-up system while still providing you with the information you need from your customers. A process that works almost in autopilot mode.
Social Login is currently enabled for Apple, Facebook, and Google Accounts. Not only do your users have choice, they also almost certainly have at least one of these accounts. With social login when someone clicks that “watch now” button it really means now.
Interested in finding out how social login can simplify your registration workflow? ➡️ Get in touch here.