Product Feature - Live-2-VOD

March 15, 2021

Today we look at a feature that is ideally suited to any live event, or in this instance how it is widely adopted throughout the teleshopping sector, maximising both reach and revenue. Imagine having a system that can automatically create product clips and then publish them automatically until they are no longer in stock. Well with Simplestream you can.

Our proprietary Live-2-VOD solution can be executed in three ways – and here is how it has been adopted by the teleshopping sector.

Teleshopping channels operate in a rather unique position across the media landscape, not only can they be a content creator, but they can also be the shopkeeper for whatever niche audience they appeal to. Many channels carry a wide range of products and have opened up their doors to high street brands, giving them an on air presence and strengthening both the viewer/brand relationship and channel loyalty.

Categorising even a small number of products let alone a wide plethora of products across audiences is traditionally a multi-person, full time operation. Editors need to be constantly manually clipping the channel feed, then converting the footage to a video file in order for it to be usable across multiple platforms. This whole process can mean a slow time-to-live (TTL as we like to say) and a high labour cost. It goes without saying that if any system was in need of a digital makeover, this would be it.

Simplestream’s answer to address this is our industry leading Live-2-VOD capabilities, a module within our powerful Media Manager software. Short form and and long form content can be clipped manually, or alternatively can be generated via metadata - incoming markers can be part of the feed, such as SCTE markers or ID3 tags, or part of a supplementary data source such as an EPG XML. The frame accurate files are then generated mere moments after broadcast and then automatically converted them to multiple MP4 file renditions for onward syndication.  

Content can then be automatically published to any platform via an MRSS/JSON/XML feed or an embeddable player – quite a compelling solution for the broadcaster, the brand and the end customer.