Product Feature - Hybrid TV

March 29, 2021

Simplestream is the UK’s leading Hybrid TV service provider, delivering millions of streams each month into Freeview Play, YouView and Freesat on behalf of our customers, some of the UK’s most favourite entertainment and children’s channels.

Changing viewing behaviour during the pandemic has accelerated the growth in consumption of online video, particularly subscription services such as Netflix and Disney+. The Covid-19 crisis has reinforced the importance of public service broadcasters as trusted providers of news and information – but other broadcasters face significant challenges as they seek to overcome financial and scheduling challenges to better compete for audiences and stay relevant.

For a broadcaster, the value proposition is simple. Our Hybrid TV services are measured by BARB, so channels can take full advantage of the potential 20 million + connected devices across Freeview Play, YouView, Freesat & EE TV and can benefit from prominent positions in the On Demand sections of these services, so they can stay relevant and sit alongside the likes of BBCiPlayer, Prime Video & Netflix.

Content can be launched from within the reverse EPG or On Demand sections and also discoverable via universal search and the ‘red button’, ensuring viewers are easily able to navigate to the apps and in the case of LG Smart TV’s, via the “magic wand.”

In addition to BARB ratings, broadcasters can monetise their content further with Pre, Mid and Post roll adverts, delivered via our Dynamic Ad Insertion (DAI) solution.

Broadcast content hasn’t changed so much, it’s the method of delivery that is undergoing the biggest change, probably since the launch of satellite to deliver content to the masses.

You can contact us below if you'd like to find out more.