Understanding your customers’ needs and wants is crucial for any business, in the world of traditional TV the method for understanding your audience was a crude and unreliable low-tech process but with the advent of OTT you can understand your audience better than ever on both a global and granular scale.
Simplestream’s Media Manager comes pre-integrated with several analytics solutions that can help you track a variety of anonymised stats, such as user journey which can help you to nail down how a potential customer becomes a customer and identify any bottle necks, helping you to streamline new customer acquisition. An integration with Google Analytics can also show you the source of any traffic, helping you to see the effectiveness of your marketing campaigns and outreach and where to invest more of your marketing budget for best effect.
This is alongside our fully comprehensive NPAW YouBora integration which can help you to monitor the health of your service, from tracking an individual user’s downtime to viewing how a service is performing in a region to tracking the number of hours spent watching a series. Better still, for a multi-region service you can break down viewing by region, showing content trends in each region and what sort of content to invest in on a regional basis.
This sort of granular information can revolutionise how a service is run, by identifying what sort of content your users enjoy you can cater to the specific tastes of your audience and help to sure up not only user enjoyment and therefore loyalty but also word of mouth customer growth and with Simplestream’s integrated analytics platforms this is merely a process of analysing data.
This fully comprehensive analytics suite means all teams can take advantage of this data, from marketing who can use the segmentation tools, technical teams who can monitor the quality and ‘happiness’ of each individual video view, to the C-level daily email reports for senior management.
If you’re interested in how the digital revolution can help to revolutionise your content or you’re looking to go D2C or if you just fancy a chat, don’t hesitate to reach out to us here.