Bringing power of the cloud to sport channels and leagues

December 7, 2018

In a world of TV Everywhere and increased fan engagement, supporters now expect greater interaction with the sport they love. For many sports clubs, federations and leagues, however, their existing consumer-facing OTT offerings are no longer enough to keep their fans engaged with their content – and hungry for more.

If they’ve built and are managing their own solution – which can be quite difficult to do and high in both CAPEX and OPEX – they face an uphill struggle to provide the exciting, polished experiences that their fans expect. Federations and leagues may also be faced with the balancing act of selling rights in some territories while following a season-pass model in others.

We understand these issues and have addressed them with our new Sports Video Platform – an end-to-end, cloud-based, white label solution that seamlessly enables sports broadcasters, rights holders and distributors to rapidly launch and maintain next-generation OTT services on multiple screens and territories where the rights permit. Key features include low latency streaming, live event management, automated generation of video highlights and data integrations for real-time match, league and player stats, plus immersive HTML5 based applications that can sit across any device, so that fans of any sport can be entertained and delighted for hours on end.

When it comes to monetisation, the Sports Video Platform comes with AVOD/SVOD and PPV models out of the box, so that any league, channel or federation can now generate revenue. This also enables them to concurrently learn about their customers through valuable, real-time return path data, something that traditional methods of TV delivery can never deliver.

We’ve built our Sports Video Platform from the ground up, and it can scale efficiently both as consumer viewing habits evolve with changing expectations.