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PLAYBOOK - Consumers in the modern age: habits and behaviours in a tech-first ecosystem. Download the research playbook!

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CASE STUDY

CBS

How Simplestream helped AMC CBS UK to reach more households with a simplified HbbTV channel solution.

Category

Broadcasters

Author

Editorial Staff

Date

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Challenge

Two new, on demand players

The CBS AMC UK Channels Partnership launched two new on demand players - Horror Bites and CBS Catchup Channel UK with Simplestream. Their Freeview plans were a perfect fit for Simplestream's one stop shop app approach including PIN protection for access to age-gated content.

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Solutions

Simplified HbbTV solution

Simplestream's HbbTV product, that is approved by YouView, Freeview Play, Freesat and EE was deployed, including a dedicated HTML5 Application containing 28 Day Catchup using our automated Live-2-VOD capabilities, as well as box sets to keep the viewers happy.


Results

Expanded reach

Our HbbTV solution has helped AMC to access 11 million new homes and new audiences through Freeview and YouView, as well as granular viewing data that will help them shape their content and customer strategies.

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