Media Manager and App Platform were deployed to power a complex architecture of OTT services, across multiple devices. Simplestream also worked as a system integrator, harmonising a few third parties to enhance the functionality and create seamless workflows both for live and on demand distribution of content, across multiple devices.
Two live streams, both provided by Amagi, sit at the core of the linear distribution of TalkTV video content, these are used simultaneously for linear distribution and creating catchup from live. For the automated creation of on demand assets, the solution initially leveraged EPG data and the Live2VOD module within Media Manager. The workflow evolved into using SCTE-35 markers, which allows the creation of more accurate catchups and exclude linear ad slots.
The need for TalkTV to seamlessly curate their content presentation on any screen was satisfied by the flexibility of App Platform’s framework, with endless opportunities to enhance engagement with the audience. Simplestream integrated the services with data analytics partner NPAW, as well as Branch.io for in-app deep linking and enhanced user engagement, and Sourcepoint for privacy and consent management. Finally, monetisation is pursued through advertising – both for live and VOD – through server-side and client-side workflows.