Growth is abound in the OTT market as new services launch to bridge the gap in content and consumer demand, meanwhile overall use and subscriptions are up with some impressive projections.
In the spirit of our imminent BAR Cannes attendance we thought it would only be timely to take a look at how the sports market is adapting to the OTT shift and where our own Sports Video Platform could be of help.
As everyone settles into the New Year predictions and reflections are abound as the shifting market-space looks for any signs of slowing down in an increasingly OTT world.
In an attempt to recoup the large sum invested in content creation, Netflix has increased it's SVoD price by 18% in the US causing a sudden drop in subscribers and generating a significant interest in the potential for a hybrid SVoD and AVoD service among some of it's customer base.
Another great week of this new year and all the dust is settling on the previous year with huge numbers across the board as TV continues to trend towards the digital future.
While Netflix continues to be a dominant OTT platform research shows that consumers have a larger content appetite with 75% of Netflix users are subscribed to more than one SVoD service. Innovation continues to be a deciding factor in the future of content distribution as Orange works to roll out smart speaker control.
A move away from the traditional distribution networks this week as VRT decides to close it's free-to-air terrestrial service and instead focus more on it's OTT app; as DirecTV focuses on fibre and OTT in lieu of satellites. “No more satellites” says DirecTV owners AT&T CEO Randall Stephenson said, [...]
This week Virgin Media announced great mutual successes in their Netflix offering, ESPN's viewer base shifts towards OTT and Parks Associates publishes a finding that OTT is on the tip of the tongue for subscribers.
After the Barclays announcement of a doubling of their SVoD fund; a report on French viewer analysis and a second Dutch report displayed the revolution occurring in the digital world for both current and new brands.