Growth is abound in the OTT market as new services launch to bridge the gap in content and consumer demand, meanwhile overall use and subscriptions are up with some impressive projections.
In the spirit of our imminent BAR Cannes attendance we thought it would only be timely to take a look at how the sports market is adapting to the OTT shift and where our own Sports Video Platform could be of help.
A recent report from Ofcom, “Why children spend time online” has revealed key insights into the online video viewing behaviour of young children, aged 5-15 in the UK. While 2017 saw this demographic spend an average of 2 hours and 11 minutes per day watching TV content, this fell 15 percent down to 1 hour and 52 minutes in 2018.
As everyone settles into the New Year predictions and reflections are abound as the shifting market-space looks for any signs of slowing down in an increasingly OTT world.
In an attempt to recoup the large sum invested in content creation, Netflix has increased it's SVoD price by 18% in the US causing a sudden drop in subscribers and generating a significant interest in the potential for a hybrid SVoD and AVoD service among some of it's customer base.
Another great week of this new year and all the dust is settling on the previous year with huge numbers across the board as TV continues to trend towards the digital future.
Simplestream enhances VOD in a Box platform with offline downloads and chromecast for iOS and Android
TV is more immersive, interactive and personalised than ever before, so it’s imperative to make sure our customers are equipped with the best tools and features to provide enhanced viewing experiences for their subscribers.
While Netflix continues to be a dominant OTT platform research shows that consumers have a larger content appetite with 75% of Netflix users are subscribed to more than one SVoD service. Innovation continues to be a deciding factor in the future of content distribution as Orange works to roll out smart speaker control.
A move away from the traditional distribution networks this week as VRT decides to close it's free-to-air terrestrial service and instead focus more on it's OTT app; as DirecTV focuses on fibre and OTT in lieu of satellites. “No more satellites” says DirecTV owners AT&T CEO Randall Stephenson said, [...]
Partnerships will be key to delivering enhanced, best-of-breed technologies that ultimately help customers meet the high expectations of today’s consumers.
At OTT World Summit last week Dan Finch discussed linear online delivery, asset workflows new ad insertion techniques and it's advantages over traditional advertising as well as the near future of OTT as can be seen below.
This week Virgin Media announced great mutual successes in their Netflix offering, ESPN's viewer base shifts towards OTT and Parks Associates publishes a finding that OTT is on the tip of the tongue for subscribers.
Simplestream helps CBS AMC UK Channels Partnership launch its first on-demand players on Freeview Play
"We have been ably supported by Simplestream who built an end-to-end service complete with all key Freeview Play functionalities, integrated backwards EPG and intuitive user experience, which we look forward to sharing with our viewers.”
After the Barclays announcement of a doubling of their SVoD fund; a report on French viewer analysis and a second Dutch report displayed the revolution occurring in the digital world for both current and new brands.