The very serious Coronavirus situation has already had a massive effect on the UK with every market being affected in one way or another, whether you’re in the loo roll business or the media game the world has gone into an unprecedented state of lockdown. For Simplestream, we’ll be interested to watch (from home) how this will affect the broadcast world. As consumers have more time than ever to consume content we’ll continue to keep an eye on by what means they’ll choose to enjoy this content and the newest trends.
Wishing you well,
Netflix said it will begin reducing bit rates across all its streams in Europe for 30 days, suggesting the initiative will reduce Netflix traffic on European networks by around 25 per cent.
The move followed a call by the European Union’s Internal Market and Services Commissioner Thierry Breton to ease the strain on the Internet during the pandemic as people work remotely during the crisis.
- Children’s linear TV ratings rise with COVID-19: Cartoon Network’s total day viewing grew 58% this week, Disney Channel 43%, Boomerang 31%, and Nickelodeon 25%
Viacom’s Nickelodeon, the most widely watched kids TV network — averaging around 630,000 viewers on Monday and Tuesday this week — reacted to the coronavirus outbreak by bringing its summer schedule forward a few months early.
Disney+ is set to quickly become the third largest SVoD service in Europe, following its March 24th launch in key European markets. The current stay-at-home directive due to the coronavirus, along with additional distribution partnerships, are likely to see subscriber uptake reach even higher levels than previously anticipated.
With coronavirus causing disruption to all facets of life, the sporting calendar faces substantial postponements or even cancellations, with large social gatherings both indoors and outdoors discouraged, as well as many players and teams contracting the disease or self-isolating from it.
Among those planning to stay home/isolate or considering it (91 per cent), the vast majority (84 per cent) are intending to increase their TV consumption during this period.
According to Verizon, U.S. video game usage during peak hours has gone up 75 percent since the quarantine first went into effect last week. Meanwhile, video streaming has also increased by 12 percent. Overall web traffic is up nearly 20 percent, but social media usage was flat.