Youtube pulls the rug out from beneath kid’s content creators. With limited data collection and no targeted ad serving on Kids content, it may be time for many Youtube Channels to seize control and go direct to consumer.
Data generated from anyone watching a video designated as made for kids will be treated as coming from a child, no matter the actual age of the visitor.
Disney’s streaming empire is made up of three pillars – Disney+, Hulu and ESPN+. Sports streamer ESPN+ launched in April 2018 while Disney took full control of Hulu in May 2019 and launched flagship service Disney+ in November 2019. Despite currently only being available in five countries, Disney said the latter saw “extraordinary consumer demand” and more than 10 million sign ups within its first 24 hours.
According to the latest statistics from the British Association for Screen Entertainment (BASE), the home entertainment sector grew by 9.5% in 2019, bringing the total market value to £2.6 billion. Subscription video on demand (SVoD) accounted for 65.9% of this total, with Amazon and Netflix leading the charge in the UK.
For one, you’ll have to pay to see its short mobile shows: $4.99 a month with ads, or $7.99 ad-free. It’s also only accessible via an app on iPhone or Android, there’s no easy way to watch its shows on larger screens (aside from something like AirPlay) or use it on tablets. And, to be quite honest, it remains to be seen if people really want to pay to watch tiny bites of video.
The rise in popularity of services such as Netflix, Amazon and Spotify prompted record spending on streaming music, films and TV shows in the UK last year to more than £3bn, as the digital revolution hammered high street sales of DVDs and CDs.
Ira Rubenstein, the chief digital officer for PBS, said the non-profit program syndicate had seen a considerable amount of success with PBS Passport, an on-demand application that allows supporters of local PBS member stations to access a large library of shows and other content.