Continuing on with our common theme in Simplestream 6 as more reports show the prevalence of OTT services, who’s impact is being felt nowhere more seriously than in the evolving Pay TV market.
“Roughly 10 per cent of broadband subscribers are likely broadband cord-cutters, with half of them highly likely to make the change in the next 12 months,” said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. “Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not continually meet their needs.”
Total cross-platform television viewing times across the US and major European markets are declining as consumers increasingly turn to non-linear platforms as a substitute for traditional TV viewing, according to IHS Markit.
Excluding social media, total average daily video viewing time for the countries analysed stood at 273.7 minutes per-person per-day in 2018. This compares to a peak of 284.3 minutes in 2013, when linear viewing held an 87 per cent share of total viewing in contrast to a 67 per cent share in 2018.
- Pluto TV Latino: Viacom’s Free-Streaming Platform Launches 2,000 Hours of Spanish and Portuguese TV Content
Pluto TV Latino is an obvious next foray for Pluto, the latest move to expand the AVOD service since Viacom bought the startup for $340 million earlier this year. Pluto TV said it’s planning to launch additional targeted channels in the fall of 2019 in areas like food, travel, reality competition, and kids.
Companies are grappling with the threat to their business from cord-cutting, which is expected to reach record levels in the second quarter, Greenfield wrote in a note to clients. Industry subscriptions are expected to decline at a more than 3% rate in the quarter, and that could grow to 4% by year-end. Adding to the gloom, TV ad revenue is flat to lower even as the economy has remained strong, he said.
- Nielsen Report Finds Average Viewer Takes 7 Minutes To Pick What To Watch; Just One-Third Bother To Check Menu
The report, covering the first quarter of 2019, emphasizes that overall viewing time keeps increasing. Video viewing through TV-connected devices has increased by 8 minutes daily, in large part due to the penetration of those devices and the falling away of older, less nimble setups. Also as a result of that shift, seven in 10 homes now have an SVOD service and 72% use streaming-capable TV devices.
The Digital Lifestyle study commissioned by DNA’s Nepa Insight found that 42% of viewers they watch TV content for at least an hour a day, and 12% watch over two hours a day.
The majority of Finns do not have smart TVs, with sets being found in only 40% of households. Instead, 24% use an operator’s digibox and 20% use Chromecast or Apple TV devices.