AVoD revenues are set to reach new heights as the shift towards OTT increases with revenue following the audience.
79% believe OTT subscription services can be a valuable component of the pay-TV offer. They believe the onboarding of the major OTT services Netflix and Amazon can deliver both convenience and utility, as well as creating new marketing and bundling opportunities.
AVoD [advertising expenditure attributed to OTT TV episodes and movies] will more than double between 2018 and 2024 to reach $56 billion (€49.3bn) across 138 countries, according to the Global AVOD Forecasts report from analyst firm Digital TV Research. Online TV and video advertising has been considerably boosted in recent years by the rapid growth in mobile advertising.
According to the survey, commissioned by netgem.tv and conducted by Opinium Research, only two-thirds of UK adults (65 per cent) use their record function to record programmes compared to 81 per cent who stream content.
There is a generational divide too, as those aged 55+ are more likely to record than younger adults (69 per cent vs 60 per cent, respectively).
Apps which UK consumers had come to expect as standard, such as Netflix, Amazon Prime Video, All 4 and ITV Hub, were notable in their absence, and BT even neglected to put its own BT Sport app on the device.
So now, half a decade after EE made its first foray into the TV arena, it is making a conscious choice to take a more hands-off approach by supplying its customers with an Apple TV 4K and a BT Sport subscription, for an extra £7 per month on top of what they were paying for EE TV.
Amazon-owned Twitch is to broadcast an Amazon Prime Day TV channel for the event. The channel, which apes the style of shopping channels such as QVC, will run from 10am to 10pm PT on July 15-16.
With 18.1 million tuning in to see Sen. Kamala Harris school the former VP, the simulcast across NBC, MSNBC and Telemundo is officially the most watched debate that the party of FDR, JKF, Barack Obama and Hillary Clinton has ever had.
Topping the previous high of the CNN-hosted and Hillary Clinton and Bernie Sanders-led yakfest of October 2015 by 2.6 million, last night’s debate also had 9 million viewers and 14 million video views across all platforms such as NBCNews.com, MSNBC.com, Telemundo.com, NBC News NOW on OTT devices, Facebook, Twitter and YouTube.