An exclusive Inside Video Tech article with the world’s premier OTT developer (it’s us) and YOU have the opportunity to meet us at ANGACOM! Reach out for a meeting today!
As part of our new ‘Inside Video Tech’ interview series we are shining a light on innovation in the video and streaming space. UK-based Simplestream has been active since 2010 and offers over-the-top video services to clients like UKTV and Blue Ant Media. Chief Commercial Officer, Dan Finch, discusses the company’s strategy.
Cord cutting is a real problem in the US, while in Europe the pay-TV market has stalled, said Yan Mostovoy, director, C&D Solutions, Harmonic.
Speaking at MBT 2019 in Budapest, Mostovoy highlighted the fact that most cord cutters in the US were moving to linear OTT. In the period 2016-17, traditional pay-TV lost 5.7 million subscribers, with linear OTT gaining 4.5 million over the same period.
Size and pace of growth are both increasing. Viewership overall is up 72 per cent year-over-year, and the rate of consumption has increased, growing 49 per cent faster in Q1 2019 than in Q1 2018.
Video streaming services are the top performers for customer satisfaction among the five telecom industries. Competition is likely to spur further improvement, with both Disney and Apple expected to release inexpensive streaming services later this year.
The Nordic markets have among the highest uptake of SVoD services in Europe, but Netflix is struggling to compete with local players, according to Ampere Analysis.
The average market share of Netflix in the Nordics region is just 49 per cent, compared to an average of 71 per cent in the rest of Western Europe.
Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV.
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