Another week another 6 articles talking about the move away from traditional Linear TV, this time with cord cutting reaching new heights in the UK, the French youth abandoning TV altogether and a predicted explosion of SVOD subscriptions (and hopefully services) in Eastern Europe.
According to new research from Parks Associates, the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24% in late 2018 from 12% in late 2015.
Subscription streaming services, also called OTT service subscriptions, have become incredibly popular in the UK over the past two years, with 52% of households subscribing to at least one.
Superfast broadband (offering download speeds of at least 30 Mbit/s) is now available to 95 per cent of UK properties, up from 94 per cent.
Full-fibre broadband (using fibre cables all the way from the exchange to people’s homes) is now available to 7 per cent of UK properties, up from 6 per cent.
The number of people unable to get decent broadband (offering download speeds of at least 10 Mbit/s, and upload of 1 Mbit/s) has fallen by a third in the last year – to 619,000 UK properties (2 per cent).
Analysts at investment bank Exane/BNPP say that the most notable viewing time decline stems from the 15-34 year-olds (down 13 per cent y-o-y), followed by the age group 4-14 year-olds that saw its viewing time decline by 10 per cent.
Eastern Europe will have 26.19 million SVOD subscriptions by 2024; up from 10.02 million recorded by end-2018.
Russia will supply 8.77 million to the 2024 total, with Poland bringing in another 6.32 million. Together, they will account 58% of the region’s total.
Declining pay-TV subscriptions in the UK suggest that cord-cutting, which is well established in the US, is now beginning to affect the European market, according to findings from research firm Strategy Analytics.
Its report, European Pay TV Index, found that the UK saw a net decline in pay-TV households of 424,000 in 2018, the largest decline of any European country. Other countries with falling subscriptions include Denmark, Switzerland and Germany, although the rates of decline are less significant.
Five years ago, iPlayer had a 40% share of the UK streaming video market, but this has declined to 15% following the explosive growth of Netflix and other streaming services, with further falls expected unless it is allowed to make urgent changes – potentially putting the corporation’s future at risk.
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