Despite an imperfect viewing experience French OTT continues to devour the linear broadcasting world, an ever more prevalent fact as technology and infrastructure improve.
Time spent watching OTT content in France has risen from 3 hours (per viewer) a week in 2016 to 5 hours a week in 2018 according to a study from CSA.
However, the French TV regulatory body also reports that despite the increase in popularity, the streaming quality of OTT content is an issue.
As the quality reception of HD image requires 8 Mbit/s at least, the CSA reports that only 70 per cent of the French population have a strong enough connect. However, this looks to be solved in the near future with the deployment of FTTH and high-speed internet throughout the country.
Frustration with mobile streaming video is persistent and on the rise, according to research by Penthera. The study found that mobile video viewers still run into issues such as having videos not start, rebuffering in the middle of play, and connectivity problems, even as usage continues to surge worldwide.
As more and more OTT viewers cut the cord, they demand on-the-go options but are less tolerant of technological and experiential shortcomings than they were even a year ago, according to the study.
Consumers are increasingly using digital technology for more than just shopping. There is a revolution occurring in how consumers access entertainment and media, for example. Thirty-eight per cent of global consumers stream entertainment at least daily, and among Gen Z consumers, cord-cutting for entertainment is at more than 50 per cent.
The findings are published in PwC’s Global Consumer Insights Survey, which assesses the behaviour, habits and expectations of over 21,000 online consumers in 27 territories. PwC’s research reveals rapidly changing consumer behaviour in a host of areas other than entertainment and media.
This global forecast shows the stark contrast between the heavily AVoD Asia compared to the SVoD frenzy going on in the US and Europe. The US market will rise from a combined paid SVoD (including vMVPD) and reach 236.6 million subscriptions by the end of 2023, from a base today of some 146.5 million.
In a statement, Netflix told Broadband TV News: “We are testing slightly different prices to better understand how members value Netflix. Not everyone will see this test and we may never roll out these specific prices beyond this test. Our goal is to ensure that Netflix is always great value for money.”
The Nordic region is seeing local players able to rise above the challenge of US streaming giants Netflix and Amazon.
Stockholm-based consultancy Mediavision found that between them Netflix and Amazon hold a share of approximately 40% of all Nordic online video subscriptions.
This compares to the 72% share of the European market as a whole reported by Kagan.