An apparently un-busy House of Lords had called an investigation into the future of public broadcasters as the looming reality of Video on Demand services dawns on the world of entertainment.
The House of Lords Communications Committee in the UK launches a new inquiry if new VOD services spell the end for public service broadcaster.
The House has called for evidence for its new inquiry which will investigate whether there is a future for public service broadcasting in the context of the rising popularity of video on demand services.
Nearly a third (30 per cent) of UK households state that streaming via the internet is the primary way that TV programmes and films are viewed at home, according to the second report from EY’s annual digital home survey of 2,500 consumers.
The report, which focuses on household viewing habits, finds that this figure jumps to 64 per cent for viewers aged between 18-24 years old. Marketing campaigns by global streaming providers, combined with popular high-quality local content, has helped power the uptake of streaming services across all age groups.
In a speech at DVB World 2019, EBU Director of Technology and Innovation, Antonio Arcidiacono, called for a return to the four planks that had seen European industry join with the major broadcasters of the time.
- End-to-end value control
- Zero marginal cost per additional user
- Continental coverage
- Public and private working together
Arcidiacono said their deployment within the DVB Project had “guaranteed speedy and sustained growth, resulting in a global success for the DVB family of standards”.
In a global survey of consumers of OTT and live services, conducted on behalf of Nevion, almost three-quarters (70 per cent) of respondents said they still watched the majority of programmes on a television, while only one-fifth (20 per cent) regularly view content on their laptop.
The survey from Nevion, a provider of virtualised media production solutions, also found that 65 per cent of viewers favor paid for services and pay-TV platforms. When looking at viewing habits, Nevion discovered that the most popular time for viewing media is in the evening (71 per cent), with only 8 per cent saying they watch TV in the morning and just 3 per cent saying they do so on their commute.
n a significant move, sports streaming service DAZN wants to gain a strong foothold in the advertising market in addition to the subscription income.
DAZN Group has announced that DAZN Media is to be the new entity responsible for global media partnerships, as sponsorship and advertising is introduced on the revolutionary sport streaming service.
The average Briton now only watches 12 TV channels from the hundreds they sign up to – as the appetite for streamed, on-demand content is surging.
Streaming services such as Netflix and Amazon are now as popular as traditional paid-for packages from Sky, Virgin Media and BT TV – with a third (29 per cent) of all the TV we watch now being streamed.
Out of the 2,000 UK adults surveyed by online TV service netgem.tv, 59 per cent pay for one or more of the big three providers, Sky, Virgin Media or BT TV, whereas 58 per cent have a Netflix or Amazon Prime TV account.
Nearly six in 10 (56 per cent) customers of Sky, Virgin or BT still stream additional content on at least a weekly basis – with this figure rising to 74 per cent among those aged 18-34.