In the spirit of our imminent BAR Cannes attendance we thought it would only be timely to take a look at how the sports market is adapting to the OTT shift and where our own Sports Video Platform could be of help.
Uefa is set to launch a global Over The Top (OTT) streaming platform for football fans that could represent a significant shift in the broadcasting of the sport.
Aleksander Ceferin, Uefa’s president for another four years after being re-elected unopposed on Thursday morning, is behind the proposals that will see a streaming service provisionally named Uefa TV launched around the world.
The Independent understands that the OTT platform will only be available outside Europe and North America after its launch, with the Champions League unlikely to be available on Uefa’s platform until 2021 given the existing contracts signed with broadcasters around the world.
A study from Juniper Research has found that global consumer spend on digital content will reach $250 billion (€218.9bn) in 2019, an increase of $23 billion year-on-year.
The research found that SVoD services will be a key driver of growth as major players, including Amazon, Facebook and Twitter, acquired sporting rights in the last few years. The worldwide reach and significant subscriber numbers of these players position them as effective partners for sporting tournament and leagues aiming to increase viewership.
Super Bowl 53, which saw the New England Patriots defeat the LA Rams in a poorly received contest, had a profound effect on Netflix usage on Sunday evening – with data surprisingly being released by Netflix themselves.
During the game, Netflix posted on its Twitter account: “So apparently this Super Bowl thing is kind of a big deal … looks like Netflix viewing in the US is down about 32% compared to a normal Sunday.”
Each day in 2018, over 7.2m French people viewed catch-up TV for over an hour, with an average catch-up viewing time of one hour and three minutes. Catch-up viewing has grown by 26% in two years, encouraged by better TV reception via fibre and broadband internet.
Some 4.5m people tuned in for an average of one hour 16 minutes daily to watch TV programmes on their computer, tablet or smartphone over the year. This type of multiscreen viewing has grown by almost 30% in two years, according to Médiamétrie.
According to the research outfit, fiction programming has benefited from the growth in catch-up and multiscreen viewing, accounting for 50% of catch-up viewing across all screens and a third of programming viewed online. For some shows, preview, catch-up and online viewing accounted for two thirds of the global audience.
WildBrain, a popular networks of children’s videos on YouTube, has expanded its footprint with the launch of four new channels on leading AVoD platforms Apple TV, Amazon Fire and Roku.
WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 145,000 videos for over 600 kids’ brands in up to 22 languages. From July to September 2018, one-third of the approximately 830 million kids around the world with access to YouTube watched at least one video on the WildBrain network.
The Future Forecast report, which is based on Kids Insights’ surveying more than 400 different children per week (20,000 a year) in the UK, and 20,000 in the US, is produced annually.
One of the key predictions in this year’s report is that YouTube’s popularity is plateauing and will start declining among children. Recently a report by Ofcom found that YouTube was the most popular platform for children to consume video content and that 89 per cent of 12-15 year olds now watched YouTube regularly.
However, Kids Insights’ data reveals that over the last year they have seen the number of children spending time each day watching YouTube decline from 61 per cent to 51 per cent, and that even among older children (10-15 year olds) the proportion watching anything on YouTube has dropped from 65.4 per cent to 54.8 per cent in the last 12 months.
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